I love innovation and technology, so I tend to be generally optimistic about new ideas. But, anyone who knows me well would acknowledge that I was sceptical about the metaverse stuff right from the beginning. I was hearing all sorts of crazy predictions from consulting firms, Gartner, social media, everywhere… metaverse this, metaverse that… but to me it ALWAYS had a key flaw. It was never clear what problem the metaverse was the compelling answer for. And that always has to be somewhere in the mix of any new technology or the shiny object will just go the way of all shiny objects. Anyways, this is a very eye-opening read on the demise of the metaverse.